It's usually a short label on the image itself, such as "Virtually staged," sometimes with a note in the listing remarks and the original empty-room photo shown alongside.
Do MLSs allow virtually staged photos? Generally yes, as long as they're disclosed. Virtual staging is a legitimate way to help buyers picture an empty room.
The problem is presenting staged images as if the furniture comes with the house, or using edits that hide what the room really looks like. That's why many MLSs require a label, some require the unstaged photo as well, and a growing number of states regulate it. The rules are tightening.
California's AB 723, in effect since January 1, 2026, requires licensees to disclose digitally altered images in advertising and provide access to the original. Wisconsin's Act 69 adds a disclosure requirement from January 1, 2027. Some MLSs now sanction listings that skip required labels.
NAR's Code of Ethics already asks REALTORS® to present a true picture in advertising.
A solid disclosure routine
- Label every staged image, ideally on the photo itself so the label travels with it when the photo is syndicated or shared.
- Use plain words: "Virtually staged" for furniture and decor, "Digitally altered" for changes like a new sky, a greener lawn or removed objects.
- Include the original photo where your MLS or state requires it.
- Mention the staging in the listing remarks.
- Carry the same disclosure into videos and social posts, not just the MLS photos.
- Keep your originals on file.
Staging should add furniture, never remove defects. Covering water damage with a virtual rug isn't staging. It's misrepresentation, label or not.