Every MLS sets its own policies, but most share one core idea: media attached to a listing should show the property accurately and shouldn't advertise the agent, the brokerage or anyone else.
What usually makes a video compliant for an MLS virtual tour or video field
- No agent or brokerage branding: no names, headshots, phone numbers, emails, logos or websites.
- No calls to action, social handles, QR codes or "contact me" end screens.
- No third-party promotion, such as lenders, stagers or a production company's watermark.
- Accurate content, with staging and edits disclosed and nothing that hides defects or invents features.
- Neutral file names, titles and URLs.
- A link that plays publicly without a login, if your MLS uses hosted links.
That's why agents usually make two versions of every listing video: an unbranded version for the MLS and a branded version for social media, websites, email and ads.
Common reasons videos get rejected
- An intro slide with the team logo, or an outro with the agent's phone number.
- Narration that says "call me today."
- A free video tool's watermark in the corner.
- A hosting page that shows the agent's bio, a contact form or other listings around the player.
- Virtually staged rooms without a label.
Before uploading, play the video to the very end, because the last frame is where branding usually hides. Then open the link in a private browser window to see exactly what the public sees. Always check your own MLS's current rules.
Requirements for format, length, hosting and disclosure vary by market and change over time.