It typically shows the exterior, main living spaces, kitchen, bedrooms, bathrooms and any standout features in 30 to 90 seconds, so buyers can get a feel for the home before deciding to visit.
Where listing videos get used
- The MLS, usually in an unbranded virtual tour or video field.
- Listing portals, where video makes a listing more engaging.
- Your website and the listing's own page.
- Social media, often cut down into a vertical reel.
- Email and text messages to buyers and your sphere.
- Listing presentations, as proof of how you market homes.
What a good listing video includes
- A strong opening shot, usually the exterior or the best room.
- A logical flow through the home.
- Smooth, steady motion.
- Key facts on screen: the address or area, price if appropriate, beds, baths and standout features.
- Music that suits the property and is licensed for commercial use.
- An ending with a next step for branded versions, or a clean close for the MLS.
How listing videos get made today
- Filmed by a videographer, sometimes with drone footage. Best for luxury or unique homes.
- Filmed by the agent on a phone. Fast, but the quality varies.
- Generated from the listing photos with AI. Quick, consistent and practical for every listing.
The shift to AI-made listing videos means video no longer has to be reserved for high-end listings. Every property can launch with one. Keep two versions, unbranded for the MLS and branded for marketing, and disclose any virtual staging or edits that appear in the video.