It's an umbrella term that covers listing videos, property tours, social reels, open house promos, agent introductions, testimonials, market updates and ads.
The main types and when to use them
- Listing video: a 30 to 90 second overview of a property for the MLS and portals.
- Property tour or walkthrough: a fuller, room-by-room look for serious buyers.
- Real estate reel: a short vertical clip for Instagram, TikTok and YouTube Shorts.
- Just listed and just sold videos: quick announcements that build momentum and social proof.
- Open house video: a teaser with the date, time and highlights.
- Neighborhood video: what it's like to live in the area.
- Market update: local data explained simply.
- Agent introduction and client testimonial videos: trust builders for your website and listing presentations.
- Video ads: paid placements for listings or seller leads.
How they're made: by professional videographers, by agents filming themselves, or more and more by AI tools that turn listing photos into video. Most agents use a mix: AI for every listing, professional shoots for special properties and phone video for personal social content.
Best practices that apply to all of them
- Use horizontal for the MLS and YouTube and vertical for social.
- Start strong, because the first seconds decide whether people keep watching.
- Add captions.
- Use licensed music.
- Keep MLS versions unbranded.
- Disclose virtual staging and edits.
If you're deciding where to start, start with a video for every listing. It helps sell the home, gives you content for social media and shows sellers you market properly.