You describe or supply what you want, and the model produces new footage instead of you filming it.
Generators come in a few types
- Text-to-video: creates clips from a written description.
- Image-to-video: animates a still image with realistic motion.
- Video-to-video: restyles or extends existing footage.
- Avatar video: a digital presenter speaks your script.
General-purpose generators are impressive for creative work, ads and concept visuals. For real estate listings, they have a basic problem: they're built to invent. Ask a text-to-video tool for "a modern kitchen" and it will create one, just not the kitchen in the home you're selling.
Even image-to-video tools trained on every kind of picture can add objects or bend walls, because they weren't tuned for architecture. That's why listings need a different approach. A listing video has to show the actual property.
Real estate generators start from your photos and are tuned to move a camera through rooms the way a videographer would, while keeping walls, fixtures and layouts true to the original.
When choosing, ask
- Does it start from real photos of the property?
- How well does it keep straight lines and fixtures intact?
- Can you fix individual clips?
- Does it produce MLS-friendly and social versions?
- What are the watermark and usage limits on the free plan?
Use general generators for b-roll, intros and brand content. Use a real estate generator for anything that represents a real home.