How RE/MAX Cayman Islands got 2.7M views on one AutoReel video

The photos showed a $2.5M unit still under construction, with dirty floors and tape on the walls. With AutoReel's AI photo editing and video creation, the listing now has 2.7 million views.

2.7M

Views on one listing video

$500-1,000

Cost saved per video

$300,000

Saved every year

About RE/MAX Cayman Islands

The #1 RE/MAX office outside the US and Canada, with about 300 new listings every year. It markets listings like Dolphin Point Club, where units start at about $2.5M.

Julia Simmons

Marketing Leader, RE/MAX Cayman Islands

Cayman Islands

The challenge

RE/MAX Cayman Islands is the #1 RE/MAX office outside the US and Canada. It brings about 300 new listings to market every year. Julia Simmons runs marketing for all of them.

At that volume, listing video gets expensive fast. “Easy production of a video is anywhere from $500 to $1,000,” Julia says, “depending on the scale of the property and the videographer that you're using.” Across 300 listings, that is $150,000 to $300,000 a year.

Some listings were harder still. At Dolphin Point Club, where units start at about $2.5M, the photographer shot one unit while it was still under construction. “A lot of the floor was dirty,” Julia says. “There was tape all over the wall.” A videographer could not film a finished home that did not exist yet.

The strategy

So Julia set up AutoReel to:

• Clean up the construction photos, removing the dirt and the tape on the walls
• Furnish the empty rooms with virtual staging, so buyers see a finished home
• Turn the finished photos into a property video for YouTube and Google
• Make listing videos in-house, instead of paying a videographer $500 to $1,000 each

The impact

The Dolphin Point Club video went live on YouTube and Google. In seven months, it reached 2.7 million views.

The views led to real deals. “It definitely has resulted in sales on the property,” Julia says.

The unit in the video still had dirty floors and tape on the walls when the photos were taken. Buyers never saw that. They saw a clean, furnished luxury home before the build was done. “What we did is sort of cleaned out the picture to where we were happy with it,” Julia says, “and then we furnished it.”

The savings scale with the office. Every listing video Julia makes in AutoReel is a $500 to $1,000 videographer bill RE/MAX Cayman Islands does not pay. “We have about 300 new listings every single year,” she says, “so it's potentially saved us $300,000.”